SRC Model to Identify Beguiling Reviews Tanya Gera, Deepak Thakur and Jaiteg Singh Chitkara University, Punjab, India E-mail: tanya.gera@chitkara.edu.in Abstract: Today, E-trade sites are giving colossal number of platform to clients in which they can express their perspectives, their suppositions and post their audits about the items on the web. Such substance helped by clients is accessible for different clients and makers as a significant wellspring of data. This data is useful in taking imperative business choices. Despite the fact that this data impact the purchasing choice of a client, however quality control on this client created information is not guaranteed, as audit area is an open stage accessible to all. Anybody can compose anything on web which may incorporate surveys which are not true. As the prevalence of Ecommerce destinations are hugely expanding, nature of the surveys is deteriorating step by step subsequently influencing clients’ purchasing choices. This ...