Exploring Electronic Payment System Acceptibility Determinants: A Consumer Outlook

Akanksha Upadhyaya1 , Bhajneet Kaur2 
1,2Rukmini Devi Institute of Advanced Studies, Delhi, India.

1*Email: akanksha.bhardwaj@rdias.ac.in

Abstract: The aim of this research paper is to explore the Electronic payment system (EPS) acceptability determinants, from the consumer perspective. Exploratory factor analysis has been used to explore the factors based on different statements. The study has been conducted in North-West region of Delhi. Data has been collected from male-female of different age groups by using the questionnaire tool of data collection. For extraction of factors Principal component analyses and Varimax with Kaiser Normalization rotation method was used. The rotated component matrix shows best fitting of items to form a factor. As per the convergence of items, 4 factors were extracted and named. These factors are security concern, Knowledge, awareness and acceptability & convenience which are contributing for acceptability of electronic payment system among the consumers.

Research Paper Link: http://dspace.chitkara.edu.in/jspui/bitstream/123456789/770/3/2%20-%20Exploring%20Electronic%20Payment%20Systerm%20Acceptibility%20Determinants%20-%20Akanksha.pdf

DOI: https://doi.org/10.15415/jotitt.2018.61002

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